Overall great experience! Found bike I was interested on the website and contacted dealer, James responded right away, we spoke on the phone a couple times. All sounds good so I brought my old bike in and traded on a brand new BMW. James and Damon were very helpful and straightforward, I never felt pressured or pushed in any way. Unloaded new bike as soon as I got back to Cincinnati and got the break=in started!

Will recommend BMW Loovl every chance I do. Thanks guys

I have a good experience every time I go there.

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Salesman Lance Barker did a great job, helpful and pleasant, great experience if you go there as for Lance.

If you are in the market for a motorcycle, give BMW Louisville a look. Great team of people. I am happy with my purchase and how I have been treated.

I first made contact and the deal with John Bryant (A+). I came a day early to pick up the bike so Gary Schwenker took care of finishing up (A+).

I bought a used 2012 BMW K1600GT, not a new high dollar bike. I was treated like I was buying the most expensive bike in the building. Both were professional, friendly, and accommodating on every request, and the treatment I received was the of the reasons that my good friend bought a used 2013 K1600GT from Gary Schwenker two days later. I live in a location where a BMW dealer is about the same distance in any direction, HOWEVER, I will travel farther for a dealer I trust, and knows how to treat people. Your folks secured that trust, and proved they not only know how to treat people, but cut through the BS and make the experience a situation where you ride away not wondering if you got as good a deal possible.I do a lot of mechanical work on motorcycles for a small group of friends and am not shy of tackling almost anything. If it comes that I have work I am going to have done on my BMW it will be with your service dept simply because of my experience with your sales dept.I look forward to the time when I am ready to purchase a newer, or possibly a new BMW as your place will be the first place I go to.Stu Sanders

My wife and I recently purchased a 2012 K1600GT from BMW of Louisville and were assisted by Chris Horrar. After talking with Chris for a short period of time it was extremely apparent that Chris really loves motorcycles. He ask me questions concerning my riding habits in the past and why I was interested in the K1600GT. We could tell that he was interested in making certain that the K1600GT would match up with the way we ride today. His professionalism and knowledge of the products he is selling was impressive. And he loves doing what he does. Our new purchase was delivered by Brian who did a great job of introducing himself and taking care to make certain the unloading of the bike was carefully done. Thank you to both of these men for the job well done. Ron and Lisa Prior

Long drive, good buy, Chris Horrar very helpful on phone, Brian Howard very helpful when bike picked up. Long drive to Louisville but worth the trip. The F800GT is perfect for me coming off an FJR1300 Yamaha. Dealership folks were personable and professional.

I live in Southern California and chose to cast the net nationally to find the BMW K1300s I really wanted...a mint condition 2014 30th anniversary edition. I came across a listing on BMW Motorcycles of Louisville that fit all my criteria (model / condition / miles) and gave Chris Horrar a call. For me, buying a motorcycle sight unseen can carry with it some anxiety. I have to say Chris's attention to detail, timely responses to questions, and overall approach to making sure I was truly getting the machine I was looking for really put my mind at ease. Of course the bike being competitively priced didn't hurt things either! Inside of a week we exchanged paperwork thru FedEx, payment was made, and the bike was put on a pallet for delivery to me here in San Diego.Thanks Chris for making this such an easy and smooth process! I look forward to enjoying this "Special K" for years to come!-Neal

I am writing to say that I have nothing but respect and appreciation for how your store conducts business. I have had such a great experience that I felt compelled to write a review! I have been working with Chris Horrar for the last couple of weeks on a K1200LT the store had for sale. Chris showed not only knowledge but more importantly honesty and integrity. My example is this: When I started inquiring about the bike, he told me how great it looked (which it does!). As I got closer to buying, Chris did a detailed inspection and noticed a couple of small blemishes. Instead of trying to slide them through (I am from Illinois and did not come see the bike in person before buying) he not only informed me of the blemishes in detail but also sent me photos, very honorable to say the least! He was very friendly and accessible throughout the entire process. This includes him giving me tips about nuances and maintenance specific to the model I purchased. I would not hesitate for one second to send any interested friend, co-worker or family member to this store. Hopefully this demonstrates how happy I am as a customer with the store and with Chris in his professional handling of my purchase.

I just wanted to say thanks to everyone at Louisville HD BMW. Mark was very helpful and everyone made me feel at home. Great dealership and great folks working there. Thanks

First--buying my 2015 R1200GS was a seamless, very pleasant experience. Chris Horrar was my sales professional and he was professional in every sense of the word. He answered all of my questions and even asked me several questions to make sure I was making the right decision.Second---this is one really sweet ride! Compared to my V-Strom, which was a great bike, the GS just moves effortlessly and intuitively. It feels SO VERY LIGHT when in motion and not too darn heavy when I'm just rolling it around in the garage or a parking lot. I'm riding this bike next summer on a projected 5000 mile western ride and I'm already excited about making the trip on the GS.What a bike!

I purchased this bike for a cross country trip timing was very important . My salesman ( Mitch Lanham ) went above and beyond to make sure I was taken care of and had everything I needed before I took it on the road. I will definitely be purchasing future bikes from him.

I had a great experience buying at BMW of Louisville, Mitchell was very helpful and very friendly with his service. If you are planning or just want to get a test drive give him a call and I'm sure he will take care of you.

Good experience. Mitch was great to work with on my purchase.

The 700gs is a blast to ride and lots more fun than the bike I traded in.

I recently purchased a 2015 BMW, R Nine T from your dealership with the help of your sales associate Chris Horrar. He was great to work with being extremely responsive and resourceful as this purchase was done out of state. I had the bike shipped to my residence again with his assistance and all went incredibly well. I have since had the new bike out around town which is wonderful to ride and so very cool to look at. Thanks again for all the personal help and insight regarding my purchase.

Having great difficulty trying to decide what my next ride would be I have spent a great deal of time in this dealership going over several different models. My salesman Chris Horrar made this the single most enjoyable buying experience one could possibly expect to achieve. Chris has excellent knowledge of both Harley Davidson and BMW and was very honest and candid in pointing out feature sets, mechanical, electrical, and computer designs within each model. We held in depth discussions on riding styles, performance, and how each model would deliver on each of these points. It became increasingly obvious Chris was more interested in achieving the perfect fit of man to machine than racking up another point on the sales chart. This level of commitment to your customer and profession is seldom found in any dealership. In working with management Chris came back with a deal on my trade that was very reasonable and processing the remainder of the deal was a breeze. From F&I to upper management this process was smooth and painless. Simply stated, these guys made this a pleasurable experience. I took delivery the same day and they walked me through all the controls and settings on the bike, break-in procedures, and first service requirements. Regardless of your level of experience, I would recommend purchasing your first bike or your next bike from this dealership. If you need guidance or wish to discuss in detail (as I did) the engineering and design of each machine, Chris is your go to guy. I had almost as much fun buying this bike as I am riding it......almost, Chris got it right and the man fits the machine.

I wanted to let you kinow that my purchasing experience with Gary Willams was exceptional. He has some of the best customer service skills that I have yet seen. I certainly would not hesitate to recommend to anyone that is looking for a motorcycle, to look Gary up at the dealership.

"I purchased a BMW R1200RT after seeing an ad placed on-line. I am in Canada so the transaction was much more complicated. Jason in sales was fantastic and took care of everything. He made the whole process easy for me. He even offered to pick me up from the airport when I flew in to pick-up the bike. This has been one of the best experiences I have ever had with a dealership. I would whole-heartily recommend BMW Motorcycles of Louisville and Jason in particular. Greg Toronto, Canada"

"I was one of the first to get a K1600GT, I wore the tires out before any hit the market, James Davidson and Dwayne Mulkey swapped tires off a dealership bike and got me back on the road. Every time I stop in on long rides they schedule me in and get my bike serviced quickly, including numerous accessories, some not so easy to install. James even sent me a Captain America movie poster after I said how much I liked it. These guys know how to take care of the rider. Best dealership service I have ever had."

"Thanks to your dealership and especially James Davidson for making the purchase of my 2007 R1200RT a Great experience!!!! Your dealership is first class in every respect. From the first test ride to helping load and tie down my bike in the trailer James couldn't have been better. I'll do everything that I can to promote your dealership and hopefully send some customers your way. Thanks again for everything I look forward to my next visit. Bob Schneider"

"My office is 1 mile away from the BMW shop in Indianapolis, they would not service my R100RS and said they didn't have the tools or training to work on "Air Heads". I called BMW of Louisville and they were happy to fix the electrical issue with my old bike. They have "real' motorcycle mechanics not just guys that can bolt a paper plate on. I purchased a new R1200RT from BMWoL the service has been excellent! I now drive 100+ miles for all my motorcycle needs."

"BMW Louisville, I would like to take this opportunity to extend my sincere thanks for the service on my R1200GS. My thanks to Dwayne, Billy et.al. Mark P. Golightly"

"Worked the deal on trading my bike in for a new R1200GS Adventure mostly via email in advance. Upon arrival, everything was ready to go and it made the transaction very easy. I worked with James Davidson but, both BMW sales reps were very helpful and accomodating."